The brand strategy department is the keeper of our clients' brands, as well as an advocate for the audience. Our services range from strategic research and planning to in-depth branding and positioning. No matter what the engagement, we begin by listening. Listening to our clients and understanding who they are and what they stand for, and listening to their audience: the consumers, partners, influencers. It's easy, nowadays, to get caught up in marketing speak, or to try to be all things to all people. Our goal is to uncover the core truths at the heart of a brand, as well as the core needs and perceptions of the audience, so that we can cultivate powerful brands as well as develop insightful strategies that the creative team can bring to life.

Digital marketing is at the core of Brownstein Group's service offerings. The Web creates an opportunity to engage with people in a way that is just not possible with traditional approaches. Rather than build interactive ideas off of traditional strategies, we begin with digital experiences that connect brands with people. Over the past 10 years, we have developed hundreds of websites, online communities, applications, widgets and mobile solutions for some of the world's leading brands.

Creative Services is where brands come to life. It's up to us to give brands a voice, to give brands a look that is engaging, memorable and, above all, likeable, to discover new ways to start the conversation between brands and people. We start with ideas. We take those ideas and make them happen, creating print, TV, interactive and non-traditional communications, the idea being that our ideas will start people thinking. We create touchpoints, opportunities for people to interact and play with brands, and opportunities for brands to listen to and react to people. Because we believe that's what good advertising is, an opportunity for a conversation.

Every brand needs a voice. Whether it's through publicity, community relations, grassroots marketing, crisis communication, event management, or social media, our PR staff helps craft and communicate a brand's voice. Brownstein Group PR helps brands address communication challenges and opportunities, regardless of audience, providing results driven, measurable PR programs. While online and offline media relations remain a core component of most plans, social media has become a powerful tool to communicate and establish a relationship directly with consumers and customers. Brownstein Group is a pioneer in social media, and manages social media strategies that incorporate Facebook, Twitter, blogs, and other properties for many clients.