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Brownstein Group Appoints Lisa Rios as Director of Brand Strategy

Philadelphia, PA – December 12, 2024 – Today, Brownstein Group, Philadelphia’s largest and longest-running independent advertising and PR agency, proudly announces the appointment of Lisa Rios as the new Director of Brand Strategy. With her decades of experience and innovative mindset, Lisa is poised to lead the agency into a new era of creativity and strategic growth.

Lisa Rios joins Brownstein Group following a distinguished career working at agencies such as Barkley, Cramer-Krasselt and McCann Worldgroup. Her brand experience includes a diverse set of consumer and B2B brands including Buick, ALDI, Premier Protein and Cintas. As Director of Brand Strategy, Lisa will focus on enhancing Brownstein’s brand-building capabilities and full-funnel advertising strategies, ensuring clients achieve sustained growth and increased market presence.

“Lisa has a proven track record of creating compelling strategies that move her clients’ businesses in positive directions,” said President of Brownstein Group, Erin Allsman. “She combines rich consumer insights with data and creativity, and will be a driving force in ensuring that every campaign we put forth is rooted in the most impactful strategic platform.”

Lisa’s appointment comes at a time when Brownstein Group is expanding its capabilities and reinforcing its position as a leader in the industry. Her addition to the leadership team underscores the agency’s dedication to attracting top talent and offering best-in-class services to clients. “Brownstein Group is renowned for its pioneering spirit and commitment to excellence,” said Lisa Rios. “My role is to help our talented team push creative boundaries and lead our clients to new heights.”

About Brownstein Group

Brownstein Group is an independent agency network based in Philadelphia, comprised of Brownstein, Red Thread PR, Nucleus Digital and Poster Child. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, Humana, The GIANT Company, Wawa, ACI Worldwide and NJM Insurance Group.

Brownstein Group is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.

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