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Philadelphia, December 9, 2019 — Brownstein Group has won its first Clio Award for a 30-second commercial created for Inspira Health. Titled “Innovation where it Matters Most,” the spot earned a bronze Clio Health award in the Visual Effects category, Film Technique medium, for its brilliant representation of healthcare technology at a human scale.
During football’s biggest game last February, Inspira Health, a New Jersey-based nonprofit healthcare organization, debuted the commercial to highlight the technology it brings to patients in its local community. The exposure of the campaign has now gone global through one of the advertising industry’s most coveted awards programs.
“An ad that runs during the Super Bowl faces tough competition to stand out. It has to offer a strong, confident, and distinctive message,” said Marc Brownstein, president and CEO of Brownstein Group. “Luckily, the opportunity came with a great client that allowed us to demonstrate the power of a big idea in the healthcare and hospital space.”
Inspira Health collaborated with Philadelphia’s Brownstein Group to create the 30-second spot, which cleverly illustrates the accessibility of its cutting-edge care for residents in Southern New Jersey. The ad features people going about their daily lives and discovering that various large robotic surgical devices and tech innovations have mysteriously appeared in their neighborhoods, underscoring the fact that Inspira Health’s advancements are right in patients’ backyards, and sometimes only a tap away.
Along with the Bronze Clio Health award, the spot was also shortlisted in the cinematography category of the awards program.
At Brownstein Group, Gary Greenberg led the project as Executive Creative Director, along with Meredith Schwinder as Creative Director of Art and Chris Grenier as Creative Director of Copy. Anne Ryan directed brand strategy for the project with Brett Samuels as part of the Brownstein Group strategy team. The spot was produced by Partizan and directed by Matthias Hoene, with visual effects and editing work carried out by Carbon and Whitehouse Post. A full list of credits and the Clio Health Award listing can be found here.
The Clio Awards are the premier international awards competition for the creative business community. Founded in 1959 to celebrate excellence in advertising, the awards honor the work and talent at the forefront of the global advertising industry. The Clio Health program is described by Nicole Purcell, President of the Clio Awards, as “the most emotional and consequential out of all our programs.” Winners are chosen from among hundreds of entries by juries in a competitive selection process, honoring the highest-level of creative excellence in health advertising from around the world.
Watch the award winning spot here:
About Brownstein Group
Recognized by Ad Age as a ‘Small Agency of the Year,’ Brownstein Group is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in 1964, Brownstein Group is a full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads, and measurable impact for clients like IKEA USA, Comcast Xfinity, Wawa, GIANT Food Stores, ACI Speedpay, NJM Insurance, and DuPont™ Sorona®. Ranked as an O’Dwyer’s Top 100 National PR Agency and one of Fortune Magazine’s Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people.
About Clio Health
Built on Clio’s enduring reputation for recognizing the most creative and culturally relevant marketing and communications, Clio Health was founded in 2009 to celebrate the work behind wellness. The program is a barometer for excellence in a highly specialized field, recognizing creativity that not only meets the advanced needs of consumers, but addresses the sophisticated challenges, demands and opportunities of a fast-evolving, rapidly expanding global marketplace and industry.