BROWNSTEIN LAUNCHES “FULLY BOOKED’’

A Public Relations and Social Media Initiative in Support of Hospitality and Tourism Businesses.

Brownstein, one of the nation’s longest-running advertising and public relations agencies, has announced the launch of Fully Booked, a public relations program aimed exclusively at supporting hospitality, entertainment, and tourism businesses. Fully Booked will offer premium public relations services for brands in the Philadelphia region at affordable rates, in order to help them rebound from, and grow beyond, the challenges of the past year. Brownstein will donate 5% of all profits earned from the program to the Hospitality Assistance Response of Pennsylvania (HARP), which provides emergency funding and grants to hospitality workers experiencing hardships due to the COVID-19 pandemic.

“Our business community has faced extraordinary setbacks this past year, but we know that the power of community and collaboration will allow us to come back even stronger,” said Laura Emanuel, VP and Director of Public Relations at Brownstein. “Our agency has helped Philadelphia’s most iconic businesses thrive since 1964, and a pandemic will not stop us. We want to ensure that we expand access to Brownstein’s services to the businesses that will make our region come alive again, and to deliver results that will help lead the hospitality and tourism industry to an unforgettable comeback year.”

Throughout 2020 and the beginning of 2021, necessary lockdowns due to the COVID-19 pandemic have ravaged the hospitality and entertainment industry, causing many restaurants, concert venues, and attractions to suspend marketing and public relations operations or limit their capacities as businesses. Fully Booked by Brownstein is tailor-made for hospitality and entertainment companies looking to reignite marketing efforts, recoup lost revenue, and rebuild trust in their health and safety standards — building a strong foundation to thrive in 2021 and the years to come.

Brownstein will bring decades of experience with local clients in the industry, ranging from iconic restaurants like The Palm, Garces Group, and P.J. Clarke’s to venues including Fitler Club, Harrah’s Philadelphia Casino, and Mount Airy Casino Resort, as well as local destinations like Philadelphia Museum of Art, National Liberty Museum, LEGOLAND Discovery Center, Philadelphia’s Magic Gardens, and Philadelphia Auto Show.

Fully Booked by Brownstein will offer two tiers of public relations services designed to encourage Philadelphians to return to their favorite dining and cultural destinations. The Comeback program will offer media outreach to top-tier regional press and influencers, message prep and training to ace any interview, social media services, and introductions to strategic partners. The Kickstart program will provide similar services plus extended support, including content planning and communications audits. Additional support focused on geo-targeted communications, customer conversion, customer and industry insights, and crisis communications can be added to either tier. Both programs will offer impactful marketing support to reinvigorate consumers and to instill confidence in brands as they open a new chapter in their history.

For more details, reach out to Brownstein at: hello@brownsteingroup.com