News, Recognition
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Talking animals and catchy jingles have long been the hallmarks of marketing in the insurance industry, but you won’t find either in NJM’s new “No Jingles or Mascots” campaign created by Brownstein. Ditching category tradition, this campaign lets the merits of NJM’s services speak for themselves, taking a lighthearted approach to showing flashy mascots the door. “When you’re top ranked in customer service and don’t need gimmicks, why not just say it?” says Gary Greenberg, VP and Executive Creative Director at BG. No gimmicks, no distractions – just a great product delivered “in a meaningful, transparent and honest way.”