Brownstein Recognized by Worldwide Partners in Its Global Awards Program for B2B Work with Owners Bank

“All Business. No BS.” That’s our latest campaign for Owners Bank, and it sure is living up to its name!

We’ve been shortlisted by Worldwide Partners for its Grand Indies Award in the B2B category for this work with Owners Bank. The Grand Indies is a global competition designed to recognize the creativity, innovation and effectiveness of campaigns by Worldwide Partners’ independent agencies from around the world. (Brownstein Group has proudly been a member of the network since 2020.)

Owners Bank was a new concept created by previous small business owners and banking industry veterans who understood what it meant to be a small business in a world of big banks. As part of its launch, Brownstein developed an integrated advertising campaign that addressed the challenge and the concerns of this target audience – developing a simple and punchy tagline that spoke to who Owners Bank wants to work with and what small business owners could expect from the Owners Bank experience. We wanted to be honest about today’s banking environment and how alienating it can be for small business owners, promising a banking experience that was “all business, no BS.” The resulting creative addressed the frustrations many small business owners feel when working with big banks and intentionally challenged the status quo of traditional banking.

Read more about the campaign, alongside the other finalists, on Little Black Book. And congrats to our fellow Worldwide Partner agencies for their work over the past year!