Brand Longevity
How To Build Consumer Confidence by Adapting Your Marketing Strategy
A flexible marketing strategy is critical for brands, especially when including cultural shifts into a holistic view of that strategy.…
Read the articleSocial Platforms Sweeping Overhaul and What Brands Can Do To Flourish When the Winds Change
Now well into their teen years, social media platforms are in a phase of adaptation and experimentation, one that will…
Read the articleEvaluating Values for Brands
Values play an essential role in establishing a brand and its image. They represent what a brand stands for in…
Read the articleSo what IS the Metaverse? And why should it matter to marketers?
Marketers are familiar with social media, AR, and VR, all of which have become critical tools in shaping brands’ marketing…
Read the articleBrand Lessons in Irreverent Marketing & Tiktok
In recent years, social media has proven itself again and again to be the top channel for brand amplification. Lately,…
Read the articleThe Good, The Bad, and The Future: Top Trends and Predictions from Brownstein Leaders
2021 was a dramatic year in marketing. Creativity was at an all-time high; we saw everything from luxury brands launching…
Read the articleThe Inevitable Impact of the Digital Age on Brand Longevity
Technology has continued to play a pivotal role in how brands interact with consumers. For instance, this year we saw…
Read the articleDigging Up Lessons from Brands that Bit the Dust
It’s late October — time for Halloween, when CMOs are haunted by the memory of brands that are no longer…
Read the articleThe Biggest Obstacles to Brand Longevity
Marketers want their brands to stand the test of time. However, pinpointing exactly how to achieve that can be difficult,…
Read the articleThe Brand Balancing Act
It’s a crossroad every longstanding brand comes to: the past meeting the future. Given time and cultural capital (a robust…
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