Brand Longevity
What “Ghost Restaurants” Can Teach Us About Marketing Brick-and-Mortar Businesses
Picture this: it’s 9:30PM on a rainy day and a restaurant’s LED lights are bright and blue, the tin roof…
Read the articleWhy Retailers Are Adopting AI Faster than Anyone
“According to insights from IDC, retail leads in both spending and adoption of AI technology. In 2018 retailers put $3.4…
Read the articleAfter the Yogurt Wars: How to Overcome the New Retailer Paradox
About ten years ago, yogurt stopped being a standard dairy staple and became something else: a snack, a health food,…
Read the articleB2B Buyers Search for Thought Partners, Not Vendors
A recent Forrester survey asked B2B and B2C marketers to identify key changes in the customer journey over the past…
Read the article3 Ways to Leverage Technology in B2B Marketing
Today, marketing is hyperfocused on the individual. B2C brands increasingly vie for the attention of independent consumers through personalization, delivering tailor-made…
Read the articleWho is responsible for consumer data protection?
“In 2018, 75% of respondents said that government was primarily responsible for online privacy. That figure plummeted to 6% in…
Read the articleMaking Privacy Rights a Part of Your Marketing Strategy
State governments across the country are pushing for consumer data legislation like never before, following major privacy breaches and data…
Read the articleBon Appétit: Three Tips for Marketers Working On a Restaurant Launch
In today’s foodie culture, word of a new restaurant can garner lots of interest and buzz. For marketers, leveraging that…
Read the articleKeeping Personalized Marketing Human
Starting January next year, the California Consumer Protection Act will bring sweeping customer data regulation to companies operating in California.…
Read the articleWhy Personalized Marketing Misses the Mark
“Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still…
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