Brand Longevity
'Tis the Off-Season: How to Keep the Buzz Alive for Your Seasonal Brand All Year
With March right around the corner (and an early spring, at least according to Punxsutawney Phil’s calculations), marketers are already…
Read the articlePrepare for the New Trend in Online Shopping
“Buy online, pickup-in-store spending increased 47% from November 1 to December 19 compared to a year ago, according to data…
Read the articleThe Road Ahead: Lessons from the Auto Industry on Selling a Better Future
Advertising has always been about empathy, about trying to connect or resonate with the needs of a specific person. Looking…
Read the articleBrownstein PR Team Ranked Among Top 100 in the Country by O’Dwyer’s Public Relations News
Brownstein Group (BG) prides itself on being a full-service agency, with a depth of talent in its creative, brand strategy,…
Read the articleAn Update on the Philadelphia Global Identity Project
In August 2018, Brownstein Group was selected to execute research and narrative development for the Philadelphia Global Identity Project, a…
Read the articleBrownstein Hosts Interactive Webinar for Green Building United on the Evolution of Social Media for B2B Brands
It seems that just as soon as a brand has their social media strategy figured out, something changes – a…
Read the articleOur Black Friday & Cyber Monday Retail Round-Up
It’s a boom economy – unemployment is at its lowest rate in half a century, wages are (slowly) rising, and…
Read the articleSetting the Table
GIANT Food Stores was established in 1923 as a small fresh meat market in Carlisle, Pennsylvania. Even though they’ve since…
Read the articleTrust, The Process
Are you a good citizen? The first episode of the British science fiction series Black Mirror featured a world in…
Read the articleTracking Number: Are You Measuring the Right Website Metrics?
By: Laurel Natale, Lead UX Strategist at Brownstein Group You can lead a horse to water, but you can’t force…
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