NJM Insurance and Brownstein Group Unveil New Iterations of “No Jingles” Campaign

NJM Insurance, in collaboration with Brownstein Group, introduces the latest additions of their “No Jingles or Mascots” campaign.

In “Salon,” viewers are invited into a lively salon environment where insurance and personal expression coexist seamlessly. This spot highlights NJM’s commitment to putting policyholders first and showcases how NJM simplifies the insurance process, no matter how specific your vehicle needs may be.

“Salon” playfully nods to competitive company mascots through a refreshing concept that portrays what these mascots might do if they discovered NJM’s exceptional service and attention to policyholders were replacing their position in the market. It features a mascot from a competitor insurance company who heard that NJM puts policyholders first (unlike his brand). He goes in for a makeover to reinvent himself and become more relevant. His behavior emphasizes NJM’s distinct advantage over competitors – while other companies may rely on stale gimmicks, NJM focuses on genuine customer care. 

“Target Audience” is a creative exploration of the modern insurance shopping experience. It taps into a universal truth: the moment you begin searching for something, your world becomes flooded with related content in TV commercials, online ads, and more.

When it comes to insurance, this often takes the form of mascots popping up on users’ feeds. Drawing on this relatable insight, “Target Audience” vividly and hyperbolically brings this idea to life. As viewers are taken on a journey through the very beginning of the insurance shopping process, they’re met with an array of mascots—each vying for attention, yet none quite matching the authenticity and straightforwardness of NJM.

The “No Jingles or Mascots” campaign debuted in 2021, and since then, Brownstein and NJM have highlighted the brand’s dedication to policyholders to reach potential customers in the insurance company’s service regions. Both of these concepts are now live, and are carried through campaign extensions across social media, TV, radio, digital, and out-of-home.