NEWS & INSIGHTS
Understanding the Real Value of Super Bowl Ads
In the past two years, Super Bowl ads generated more than $300M in revenue, and in 2019 specifically, revenue totaled…
Read the articleBrownstein Joins Worldwide Partners, Global Network of Independent Agencies
Philadelphia, January 8, 2020 — Brownstein Group has become an official member of Worldwide Partners Inc. (WPI), one of the…
Read the articleThe Difference Between "Left-Brain" and "Right-Brain" Ads
Brands in the UK and US are too focused on short-term, narrow, goal-oriented TV creative work rather than ads that…
Read the articleThe Top Ads of 2019 (and What They Say About Us)
We live in strange times. Turn on the television and every news story seems to cycle between polarized viewpoints and…
Read the articleBrownstein Wins First Clio Award for Inspira Health Spot
Philadelphia, December 9, 2019 — Brownstein Group has won its first Clio Award for a 30-second commercial created for Inspira…
Read the articleFintech Companies Capture a New Generation of Entrepreneurs
For 68% of financial institutions polled in a recent study, innovation was chiefly driven by changing consumer behaviors, especially concerning…
Read the articleHow Women's Representation Became the Unofficial Theme of Advertising Week
Managing Director Erin Allsman delves into women’s representation in the advertising industry in an op-ed for MediaPost.
Read the articleMarc Brownstein Breaks Down the Future of In-Housing, Agencies, and Client Relationships for Adweek
“Without great thinking, and without the ability to recognize and support the makers, there is not much purpose to agency…
Read the articleSTORES Magazine Profiles the Making of GIANT's "Here's the Deal" Campaign
The campaign represents the evolution of retail messaging, according to Gary Greenberg, VP and Executive Creative Director at BG.
Read the articleVP & Director of Brand Strategy Anne Ryan Shares Insights on Beer, Grocery, and Delivery with Adweek
“The expansion of online alcohol options opens up opportunities for subscriptions, curated deliveries and in-home bar restocking.”
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