NEWS & INSIGHTS
Who is responsible for consumer data protection?
“In 2018, 75% of respondents said that government was primarily responsible for online privacy. That figure plummeted to 6% in…
Read the articleMaking Privacy Rights a Part of Your Marketing Strategy
State governments across the country are pushing for consumer data legislation like never before, following major privacy breaches and data…
Read the articleBrownstein's Creative and Strategic Talent Helps GIANT Food Stores Launch Family-Focused TV Campaign
PHILADELPHIA, PA – July 31, 2019 – GIANT Food Stores, LLC has launched the third ad spot of its strategic…
Read the articleBon Appétit: Three Tips for Marketers Working On a Restaurant Launch
In today’s foodie culture, word of a new restaurant can garner lots of interest and buzz. For marketers, leveraging that…
Read the articleKeeping Personalized Marketing Human
Starting January next year, the California Consumer Protection Act will bring sweeping customer data regulation to companies operating in California.…
Read the articleBrownstein & Saint-Gobain Win Bronze Anvil Award of Commendation for Executive Communications Teamwork
PHILADELPHIA, PA – June 20, 2019 – The Public Relations Society of America (PRSA) honored Brownstein Group and its long-standing…
Read the articleBrownstein Wins Four National ADDY Awards for Cheeky Brockmans Gin Campaign
Philadelphia, PA, June 12, 2019 – Last Friday night, Brownstein Group’s “What’ll you have?” campaign for Brockmans Gin received one…
Read the articleWhy Personalized Marketing Misses the Mark
“Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still…
Read the articleBuilding Headlines in the Architecture & Engineering Industry
This situation might be familiar to you: while browsing the news, you notice a picture of one of your firm’s…
Read the articleRetail Resurgence: How Physical Stores Are Finding Their Place
Everything old is new again, or so they say. That at least seems to be the case with brick-and-mortar stores,…
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