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PHILADELPHIA (February 23, 2017)– Brownstein Group Social Media Account Executive Kathleen Celano has been named a Mover and Shaker by the Social Shake-Up, the organization announced today. Celano has helped to build and grow the social communities of IKEA USA, DuPont Sorona, Garces Group and the Philadelphia Auto Show and will be honored at a luncheon at The W Hotel in Atlanta on May 23.
Presented by PR News and Social Media Today, the Social Shake-up honors the best and brightest of today’s social media industry. Celano joins an esteemed group of social media representatives from national companies like Cisco, Sallie Mae, The Miami Heat, Molson Coors, AT&T, IBM, Walgreens and Southwest Airlines. Nominees are judged on the measurable positive effects their social media leadership has had for their brand or clients and/or on how they have demonstrated that they are industry thought leaders in the use of social media for brands.
Since April of 2014, Celano has increased IKEA USA’s followers across all platforms, including nearly a 4,000% increase on Instagram, a 230% increase on Pinterest, a 50% increase on Twitter and a 32.54% increase on Facebook. IKEA USA’s social platforms were also named one of Entrepreneur’s “25 Fantastic Brands Using Instagram” and won a PR News Digital PR award and an Internet Advertising Award for its #ColorWithIKEA campaign as well as PR News Digital PR Award for LED Light Challenge.
The Philadelphia Auto Show’s following also grew significantly over the last two years, increasing Instagram followers by nearly 160%, Facebook followers by 97% (including a 254% increased in engaged users) and a 42% increase on Twitter. For her efforts, Celano and her team were named a finalist in the 2015 PR Daily Digital and Social Media Awards in the Event Promotion category.
During a nine-month span, she helped Garces Group see nearly a 100% increase in followers on Instagram, a 10.65% increase on LinkedIn, a 3.65% increase on Facebook and a 3% increase on Twitter. The Instagram growth was also recognized with a 2016 PR News Digital Award in the Instagram Communications category.
DuPont Sorona’s social presence also grew exponentially after beginning four months ago. The company’s Facebook account saw a 433,600% increase in followers, while its Instagram and Twitter accounts saw 3,700% and 1,137% increases, respectively.