Summer is Fun Again with Onvo and Brownstein

Onvo, a regional network of travel plazas centered in Pennsylvania and New York, recently partnered with Brownstein to create an advertising campaign celebrating all things summer. “Get Your Summer On” captures the essence summer fun through OOH, in-store ads, digital and terrestrial radio, and social media.

As the weather heats up, Onvo wanted to ensure families located in the Pennsylvania, New Jersey and New York region made them a part of their summer traditions. In each iteration, Onvo’s mascot, Onvo the owl, is part of the family—participating in all the excitement of summer, including roller coasters, camping, swimming, and of course, stopping at Onvo along the way to fill up on gas and snacks. By using family-based imagery, Brownstein was able to unlock not only the sentiments of current families, but the childhood memories every adult has of summertime.

“Get Your Summer On” is a seasonal initiative for Onvo, but Brownstein feels this work reaffirms the fun and vibrant tone established in the coffee campaign that launched in 2023.

“Get Your Summer On” launched during Memorial Day Weekend, and will run through Labor Day.