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There aren’t too many agencies that can say they’ve been around for 60 years. The moon landing, disco fever, and the dawn of the digital age – Brownstein hasn’t just seen some of modern history’s biggest moments, we’ve thrived through them, all while staying fiercely independent.
So, as we celebrate six decades of advertising and integrated marketing, let’s take a look at some of the moments in our agency’s history that have helped make Brownstein unstoppable.
The 1960s: Mad Men, heavy pours, gutsy creative.
1964: Despite Madison Avenue being the place to be for advertising, Berny opens Brownstein Advertising out of his Mt. Airy home. Stanley’s Cadillac is the first client.
1966: In just two years, we break $1 million in revenue, expanding to Center City in a large office space.
The 1970s: Disco, polyester, divergent thinking.
1974-1978: Several mergers and spin-offs occur. By 1978, we launch Berny Brownstein Advertising.
The 1980s: Decadence, Aqua Net, big moves.
1981: On April Fool’s Day, we move to our current address, 215 South Broad Street.
1989: Marc joins as creative director, following an eight-year copywriting career at Ogilvy & Mather.
The 1990s: Sitcoms, .coms, saying ‘yes’ to possibility.
1991: We change our name to The Brownstein Group.
1994: We form a PR practice to complement our advertising capabilities. Basketball apparel manufacturer AND1 is the agency’s first PR client.
1999: The Brownstein Group opens an interactive marketing division, WebFingerprint. SunGard Recovery Services is WebFingerprint’s first client.
The 90s also brought new clients including Hershey Entertainment and Resort Co., the Tristate Acura dealers, and Shop N Bag.
The 2000s: Smart phones, smart people.
2001: We expand our work with Microsoft, opening an office in Seattle.
2005: We rebranded WebFingerprint to Fingerprint Interactive.
2007: Our long-time partnerships with IKEA was born, including a digital platform-driven campaign to boost sales.
2008: Our “Bracketologists” campaign for ESPN launches during March Madness, featuring Aubrey Plaza, Bobby Moynihan and Thomas Middleditch, and directed by Bob Odenkirk.
The 2010s: Going national, growing local.
2013: Nucleus Digital is born, an all-digital agency built for agility and results.
2017: Our partnership with Wawa takes off, supporting seasonal promotions like Siptopia.
2018: We’re recognized as an Ad Age Small Agency of the Year and kick off partnerships with The GIANT Company and NJM Insurance.
2019: Honored by PRWeek as Small PR Firm of the Year.
The 2020s: Influencing and beyond.
2020: Brownstein joins Worldwide Partners, a global network of independent agencies.
2022: We launch Red Thread PR, lending credibility and authenticity to a wide variety of clients.
2023: Our newest branch, Poster Child, launches as an influencer relations agency built on relationships and results. Brownstein Group is honored as an Adweek Small Agency of the Year.
60 years later…
…we’re proud to say that the Creative Revolution that got us started is still going strong today.
“We’ve always been about staying nimble and agile in a changing world, while also staying true to who we are,” said Marc Brownstein, CEO of Brownstein Group. “For us, that means maintaining our agency’s independence, and embracing relevance by expanding into new, sometimes uncharted territory.”
“Our work over the past two decades has been driven by digital media,” agreed Erin Allsman, Brownstein Group President. “With new trends and technologies on the horizon, we’ll stay well-connected to understand the consumer mindset and respond to it. That notion of embracing the future while remaining authentic hasn’t changed in BG’s 60 years, and it isn’t changing now.”
The first part of this decade has already been packed with award-winning work for Inspira Health, NJM Insurance, TruGreen, and Humana. We can’t wait to see what’s in store in the decades to come.