Grocery shopping has definitely entered the digital age. And the GIANT mobile app is a great way to help you save on groceries. After all, it’s right there on your smartphone. But if you’re not using it, well, you’re shopping in the past.
Grocery delivery services like GIANT Direct have proliferated in the past few years. But there are still a few people out there who haven’t tried it. So what’s stopping them? We asked a few people, who don’t appear to be afraid of anything, why they’re afraid of trying GIANT Direct.
The GIANT Company continues its collaboration with Brownstein through the work developed for its campaign platform “For Today’s Table™.”
The campaign features real families and real GIANT Company team members throughout, showcasing the brand’s commitment to authenticity as it delivers its core message: that the world is a better place when families come together at their table and connect over a meal, no matter where their table may be.
In a competitive grocery landscape including traditional grocers like ACME and Shop-Rite, as well as modern challengers like Walmart, ALDI, and Amazon, GIANT was losing relevance and shedding market share.
Research revealed that there wasn’t anything glaringly wrong with the GIANT experience, product mix or pricing. GIANT’s relationships with customers had simply grown stale.
“For Today’s Table” doubled down on GIANT’s longstanding commitment to serving communities from within, highlighting quality, selection and price combined with the right mix of high-touch and high-tech service solutions.
The comprehensive brand refresh spanned logo development and content across TV, OLV, and radio. It also supported the launch of GIANT’s app, GIANT Direct delivery and pickup, as well as the rollout of new store formats.
