When Montgomery County came to us in Spring of 2021, 66.4% of 16-30 year olds were not vaccinated. They needed a bold way to motivate willing 16-30 year-old’s to stop waiting and get vaccinated.
The pandemic is not slowing people’s interest in dating, and as a result, there is a sharp rise in online dating app usage. However, many young people’s dating profiles indicate that they’re only interested in meeting up with people who are vaccinated, otherwise, swipe left!
Tap into this young audience’s FOMO in a playful way by showing them that they’re going to miss out on their chance at love if they don’t get vaccinated.
Incremental Vaccinations Within our Target Demo
of Target Demo Vaccinated
