Retail & Consumer
Advertising, Digital, Social Media, Strategy
Montgomery County (PA), working alongside Brownstein, launched a COVID-19 campaign, taking a shot at motivating the younger generation to stop procrastinating and get their COVID-19 vaccination. The fully integrated, regional campaign targets individuals between the ages of 16 and 30, and does away with any traditional fear-based messaging for a more relatable, stand-out campaign in an otherwise crowded market.
Another component of the campaign is a series of social media, online and outdoor ads titled “Don’t Procrastinate, Vaccinate,” which pokes fun at popular excuses that the younger population may use to avoid getting vaccinated, such as being too busy arguing with strangers online about whether or not pineapple belongs on pizza, or scrolling for hours on TikTok.
