Architecture & Real Estate
Public Relations
Media placements
Growth of earned
media impressions
Media impressions
Over the last several years, the mall industry has been heavily scrutinized, with news headlines claiming a “retail apocalypse” and the “death of the mall.” But PREIT—a retail real estate investment trust—was undergoing a significant transformation to strengthen its portfolio. They wanted to change the media conversation and demonstrate that shopping malls and the retail industry were still thriving.
PREIT set forth an ambitious plan to reshape its portfolio and redefine the concept of a mall. The company engaged Brownstein for a public relations program to help communicate the results of its ambitious strategy and manage its reputation in a media environment rife with a negative attitude toward the mall industry.
Over the last several years, the mall industry has been heavily scrutinized, with news headlines claiming a “retail apocalypse” and the “death of the mall.” But PREIT—a retail real estate investment trust—was undergoing a significant transformation to strengthen its portfolio. They wanted to change the media conversation and demonstrate that shopping malls and the retail industry were still thriving.
PREIT set forth an ambitious plan to reshape its portfolio and redefine the concept of a mall. The company engaged Brownstein for a public relations program to help communicate the results of its ambitious strategy and manage its reputation in a media environment rife with a negative attitude toward the mall industry.
Over four years, Brownstein has secured more than 860 national, regional, and trade media placements. After the first year of collaboration, we grew earned media impressions by 50% due to cultivating relationships and securing national stories on CNBC.com, Closing Bell, Bloomberg.com, and The Wall Street Journal.
But it’s not just the quantity of media stories that made an impact. 73% of coverage included PREIT in the headline or first three paragraphs, while 61% had a quote from a company spokesperson.
While supporting the opening of PREIT’s Fashion District Philadelphia, Brownstein secured 378 placements and 35 million impressions in a year and a half. In the 10 days around opening alone, PR efforts resulted in 132 media placements, helping drive 150,000 visitors to The District over the four-day opening weekend and three million visitors to date.