Higher Ed
Advertising, Digital, Social Media, Strategy
Ursinus College is a liberal arts school tucked away in Collegeville, PA. They were looking to drive consideration among open-minded college-bound students, while leveraging their newly established positioning of “Purposefully Open.” They also wanted to stand apart from the tired tropes of higher ed advertising. So, we created a campaign featuring real alumni and students that invited a new generation to come get lost, question everything, and fearlessly explore the world around them – without showing a single lab coat or campus drone shot.
